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Sioux Falls music store blends online sales with personal touch

Riff City (Photo: Patrick Anderson / Argus Leader)Buy Photo Sioux Falls newest music store is combining the strength of online sales with the personal touch of a brick-and-mortar location. Riff City Guitars & Music Company opened Thursday in the former location of Sioux Falls Music. Based in the St. Cloud, Minnesota, area, most of Riff City’s instrument sales happen online, but owner Joe Leach has been opening physical locations in the upper Midwest to take advantage of what he believes is a renewed interest in personal touch. Musicians are starting to realize how important it is to a decision that relies so much on personal preference and fit, Leach said. “Being able to hear, feel and see the instrument, people are realizing that’s more important than they thought,” Leach said. Leach took over the old Sioux Falls Music space at 1209 W. 41st St. after having an ongoing dialog with the store’s owners. Owner Barb Saxton and her husband Don, who worked at the store, announced in May they were selling the business and planned to retire .

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